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MR. BOSE GEORGE Date of Joining : 4th July 2012

Profile description   

He is a UGC-NET qualified MBA graduate specialized in Marketing and Human Resource Management. He has 12 years of work experience both in the Industry and academia. Prior to joining MIIM, he has worked with DC school of Management and Technology, Naipunnya International, The New Indian Express and ICICI Bank. Currently he is pursuing his Ph.D in the area of Marketing in Bharathiar Univeristy, Coimbatore.

He has attended various Faculty Development Programs including the one at IIM Kozhikode. He is also exposed to various advanced learning management technologies and processes. His areas of interest are Marketing, HR and General Management. Apart from the teaching assignment he is also involved in research, consultancy and Management Development Programs with various organizations in Kerala. 

Area of interests

  • Consumer Behavior
  • Rural Marketing
  • Services Marketing
  • Marketing Communications
  • Business Ethics & Corporate Social Responsibility
  • Managing Organizational Change & organizational Development 

Publications 

Journal articles

  • “Differentiating the concept of internal marketing and human resource management-a comparative study on the existing literature.” , International Journal of Applied Engineering Research
  • “A COMPARATIVE STUDY ON VARIOUS MODELS AND INSTRUMENTS USED FOR MEASURING INTERNAL MARKETING”, International Journal of Research and Analytical Reviews
  • “Exploring the concept of internal marketing and its impact on employees in service industry”. Marian Journal of Professional Management
  •  “Rural Women Empowerment through Inclusive Marketing.” Journal of management and science, Special Issueno. (August 2012): 60–67. (ISSN:2249-1260)

WORK EXPERIENCE:

Marian International Institute of Management, Kuttikanam:

Designation                  :           Asst. Professor (Marketing &HR)

Tenure                            :           4th July 2012 onwards

PAST WORK EXPERIENCE:

  1. DC School of Management and Technology, Trivandrum:

DCSMAT promoted by DC Books and DC Kizhakemuri Foundation, is a pioneering institution in the field of Management and Media Studies. At present there are three business schools under the DCSMAT Umbrella; DC School of Management And Technology, DCSMAT Media School, DCSMAT Business School. (http://www.dcschool.net/)

Designation                  :           Lecturer (Marketing &HR)

Tenure                            :           3rd January 2007-1st July 2012

Job profile:

  • Teaching – Enhance the conceptual clarity and contextual familiarity in various Marketing and HR related topics for both MBA and PGDM.
  • Faculty Coordinator of PGDM 2006-2008 and PGDM 08-10 Batches.

As the coordinator I was responsible for planning and implementing various activities like scheduling the classes and arranging the guest faculty for different topics. I was also responsible for monitoring the academic and non academic activities of the Batch.

  • Faculty Coordinator Placements.

PGDM 06-08 Batch has been offered 100% Placements much before the completion of the course.

  • Coordinator Arts & Sports Club: Successfully organized “DC Treasure Hunt”-A Cultural Fest organized for enhancing the energy level and the vibrancy of the campus.
  • Faculty Coordinator for Entrepreneurship Development Club 
  1. Naipunnya International-Talent Management Consultants, Eranakulam: 

Naipunnya International is a fast growing Global Talent Management firm promoted by the Catholic Archdiocese of Eranakulam – Angamaly with a view to partner organizations and enterprises in their quest for quality professionals. (http://www.naipunnyaint.com/)

Designation              :        Sr. HR Consultant

Tenure                      :        December 2005 to January 2007

Job Profile:

  • Client generation/Business Development.
  • Managing the HR requirement of the client organizations by conducting research and headhunting activities for various positions.
  • Conducting the preliminary short listing
  • Liaisoning the recruitment process between the candidate and the company for making the process faster. 
  1. The New Indian Express, Eranakulam: 

Designation                  :           Space Marketing Executive

Tenure                            :              July 2005 to December 2005

Job Profile:

  • Influencing the media – planning decisions of the respective clients so as to include The New Indian Express also into their channels of communication. 
  1. ICICI Bank. Trichur:

 Designation                  :           Team Leader-NRI Services

Tenure                            :           January 2005 – June 2005

Job Profile: 

  • Managing a team of eight sales executives for achieving the sales target for the different financial products among the NRI customers in the Trichur Region.

ACADEMIC PROFILE: 

Course Specialization Institute/University Year Marks (%)
MBA Marketing & HR MG University 2002-2004 70
BA Philosophy Calicut University 1998-2001 74
Pre -Degree Arts Calicut University 1996-1998 69
SSLC   Pandallur high School Malappuram 1995  76

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